The battle for users' attention online keeps intensifying, and the competition comes especially from social media. That is why we have launched a format for media outlets producing vertical video: A dedicated video feed for vertical video content – inspired by the popular reels formats from social media.
The vertical video feed resembles the experience on social media platforms like Instagram Reels and TikTok, but now you can give your users the same living video flow directly on your own website.
You can see examples of the format in use here: Folketidende – Vertical video feed
With the vertical video feed, your users get:
It is easy to use the vertical video feed to lift traffic to your articles. Beneath each video you can add:
Text: Spark curiosity with short descriptions or teasers
Links: Set a direct link to the relevant article via the “video carousel clickthrough URL” – so the user can quickly dive deeper into your content
That makes the vertical video feed an ideal tool both for a quick overview and for concrete traffic generation.
We are working at full speed to integrate a commercial model inspired by social media ad formats. Soon you can expect to be able to add short advertiser videos, e.g. after every third video play, just like in the reels format. That means you get the opportunity to claim a share of ad budgets that would otherwise end up on Facebook, Instagram and similar platforms.
Let us help you get the most out of your display campaigns.
