Mybanker wanted to increase awareness and strengthen consideration among homeowners and home buyers in the market for mortgages. In a market marked by fierce competition, it was crucial to reach a relevant audience at exactly the right moment in the purchase journey. STEP Network facilitated a Forsideejerskab (front page ownership) on Boligsiden.dk, Denmark's most visited housing platform. The placement secured Mybanker an always-on presence with high visibility in a universe where users actively seek financing. The campaign started with branding messages and has since become more tactical in step with product development. Creatives with animation and a clear call-to-action proved to deliver particularly strong results.
The Forsideejerskab on Boligsiden.dk has created demonstrable results for Mybanker with an efficient cost per exposure – CPM roughly half that of other major branding formats, alongside solid CTR and CPC.
17,6 million impressions in under 9 months
7% of all sessions can be directly attributed to the Forsideejerskab
61.968 clicks up to September 2025
CTR (total): 0,35% over the period
The Forsideejerskab has given us a unique opportunity to expose our service to a relevant audience. It has resulted in a large amount of traffic and increased visibility – all at a favorable price. Philip Sebastian Merrild Archibald Performance Marketing Lead, Mybanker
